Beats by Dre x Chinese New Year 2019
Music Composition (remixing) / Sound Design / Sound Editing
Original song:
Beats collaborated with BRTHER to showcase some of China’s hottest artists, influencers and athletes. Cyberpunk style sets were thoughtfully designed to reflect the unique personalities of each of the featured stars. Similarly to the imagery, the music and sound design must also reflect these personalities while maintaining the high-octane energy of the video.
As the original track used by Kris Wu is a bit slower, we composed a series of remixes that carefully considered the personalities of each influencer that the music appears for.